Halloween is ‘Deadliest Day’ Of The Year For Child Pedestrian Fatalities

Wm. E. Morrell, Inc.  encourage responsible driving every day of the year, and especially this Halloween as costumed children fill the streets. If you must drive, avoid all distractions, turn off the radio, put down the smart phone, and be alert for the unexpected. Fully engaged drivers can make 2012 the year of zero child pedestrian fatalities.

Kids have a greater chance of being fatally injured by a car on Halloween than any other day of the year, including the Fourth of July and New Year’s Day.

Sperling’s BestPlaces analyzed more than four million records in the Fatality Analysis Reporting System (FARS) from 1990 – 2010 for children 0-18 years of age on October 31. That detailed analysis revealed the following:

• Halloween Was Deadliest Day of the Year for Child Pedestrian Accidents
  One hundred and fifteen child pedestrian fatalities occurred on Halloween over the 21 years of our analysis. That is an average of 5.5 fatalities each year on October 31, which is more than double the average number of 2.6 fatalities for other days.
• The “Deadliest Hour”
  Nearly one-fourth (26 out of 115) of accidents occurred from 6:00 – 7:00 p.m. Over 60% of the accidents occurred in the 4-hour period from 5:00 to 9:00 p.m.
• Middle of the Block Most Hazardous
  Over 70% of the accidents occurred away from an intersection or crosswalk.
• Ages Most at Risk on Halloween
  Most of the fatalities occurred with children ages 12-15 (32% of all child fatalities), followed by children ages 5-8 (23%).
• Drivers Who Posed the Greatest Risk
  Young drivers ages 15-25 accounted for nearly one-third of all fatal accidents involving child pedestrians on Halloween.
• Drivers Who Posed the Lowest Risk
  Drivers ages 36-40 and 61-65 were involved in the fewest child pedestrian fatalities on Halloween. Together, these age groups accounted for nine child pedestrian fatalities (8%) in the 21 years of the study.
• Fatalities Declining
  Each of the last six years of the study (2005 – 2010) has seen Halloween child fatalities below the 21 year average of 5.5.

“Wm. E. Morrell, Inc. wants children to be safe every day of the year whether they are inside or outside of a car,”

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